You can then recharge your account when your balance runs out, or set it to automatically recharge. Unlike Google, which bills you in cycles, AdCenter is pre-pay only.The bidding system is the same for both: you pay $.01 more than the next-highest bidder, all other factors equal.Normally, you want to optimize them anyway, but we used the rotation option at CallFire at first just to collect some analytical data on specific differences in our ads. AdWords will let you evenly rotate OR optimize your ads, while AdCenter automatically optimized them by CTR (click-through rate).Both use broad/phrase/exact/negative match, but Bing does not have the 'modified broad' option that AdWords provides.Our average CPC on Bing is somewhere around 1/4 or 1/5 of our average CPC on Google. We transferred our campaigns with bids at only 1/4 of our bids on AdWords. Because of this, AdCenter is much cheaper.Google has 62.90% of the core search share, and Bing 31.70% (Sep.To summarize some of the more interesting points: Along the way, I also came over a few useful details you won't learn from Google or Microsoft. I then went on to actually upload our campaigns into AdCenter, figuring out more and more effective ways to do so as I went. I even compiled a spiffy PowerPoint presentation for the office from everything I'd learned. In preparation, I read a bunch of the stuff out there by people who had already compared the two. One of the duties I've been tasking with recently is to begin duplicating our Google AdWords campaigns into Microsoft AdCenter.

Google adwords editor csv